About Alexandra Events
A non-profit community organisation dedicated to bringing people together and showcasing the best of the Murrindindi region.

Our Purpose
We're passionate about creating unforgettable events that drive tourism, support local businesses, and bring our community closer together. By staging large events across the Shire, we're committed to promoting the region's unique charm and attractions, while providing opportunities for local businesses to shine.


Our Mission
At Alexandra Events, we believe that when our region thrives, everyone benefits. That's why we're dedicated to:
- Organising and managing community events that celebrate our region's spirit and character
- Fostering tourism opportunities that support local businesses and attractions
- Encouraging industry associations, business proprietors, and community organisations to work together towards a common goal
- Ensuring all our efforts and resources are dedicated to promoting the Murrindindi region and its people
The Events Capital of Australia
Victoria is well regarded as the event capital of Australia, and Murrindindi is well placed on Melbourne’s doorstep to make the most of the event sector.
Ultimately, we know that the more people who visit our region to attend an event, the more our local businesses and community will thrive. We're committed to creating memorable experiences that leave a lasting impression, and inspire visitors to return again and again.


Get Involved
If you're as passionate about the Murrindindi region as we are, we'd love to hear from you! Whether you're a local business owner, community group, or simply someone who wants to get involved, we invite you to join us in our mission to promote and celebrate our amazing region.
Running major events since 1997.
Since kicking off the first Alexandra Truck Ute and Rod Show in 1997, the Alexandra Events Ltd team has been involved with staging major events across the Murrindindi Shire.










Our Team
Alexandra Events Corporation Limited is overseen by a volunteer board of directors, committed to seeing our region grow.

Caolan O’Connor
Chair
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Andrew Embling OAM
Director
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Gordon Simpson
Director
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Ayden Embling
Director
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Damien Gallagher
Director
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Stuart Coward
Director
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Our Governance
Alexandra Events is governed by a Board consisting of 6 elected Directors.
Our Constitution
Alexandra Events will be governed by its Constitution

Dozens of events. Thousands of visitors. Millions spent in the region.
17
Events Supported
22.2k
Visitors Attracted
$2.5m
Visitor Spend in Region

Awards Won

Finalist in the 2015 Victorian Tourism Awards



Murrindindi Shire Community Group of the Year 2023

